Insights and news about B2B demand generation
For smashing out a record 900 leads in a single month, going 25% over target in the process, our Mobility & Telecoms team were treated by the management team to an evening of drinks and food at Cosy Club Bournemouth – a great night had by all, and Cosy Club was true to their word as every customer left feeling splendid!
They’re crazy and they’re kooky, mysterious and spooky, they’re altogether ooky, the Astute family. Our batty cousins from Hallowe’enland have come to stay for the weekend, and helped us scare up a whopping £300 for The Children’s Society. That’s the spirit! Seriously though, we all know that Hallowe’en is a fun time for kids (of all ages), but for those children suffering in poverty and neglect, the nightmares are only too real, and The Children’s Society exists to help young…
Hitting target is par for the course at Astute, and we are always putting on special incentives for our telemarketing team. But after another fantastic quarter we are aware that the Commercial, Media, and Data teams are massive drivers of business too – so we decided to show them some love, and, despite only having the one Woods available, the Astute Open teed off at Playgolf Bournemouth. Nine holes of four-ball golf, some lovely approach play, and one golf-cart land…
Astute has secured A-List business Class cards worth £35 with an £80 welcome pack of free goodies on top as incentives for our staff! This is more than just a one-off prize. For the next six months these cards will give a huge range of offers and freebies on drinks, food, gym membership, nights out, hair, tattoos, taxis, holidays and much more. Now that’s a gift that keeps on giving.
Just this year we were shortlisted for “Most Commercially Successful Campaign” at the B2B awards, thanks to our hugely successful Leading the Way programme. This integrated programme combines various multi-touch techniques, from digital promotion to contact centre support. We embarked on this project with EE, and the results so far have been industry-leading …. EPIC SCALE, EPIC SUCCESS, EPIC RESULTS
Inspired by the Olympics, Astute took up the Footgolf challenge for the second year in a row – what’s Footgolf, you say? A game that combines the best silky skills of Neymar and Justin Rose by hoofing footballs up a golf course into specially-enlarged holes – what’s not to love? Another hotly-contested match was finished off with food and a friendly beer and a smile for the birdie.
They say the way to a salesperson’s heart is through their stomach – that’s certainly true of our Inside Sales team, so when they hit every single client target and exceeded team target by 10%, we took them out for a pub lunch to celebrate! Drinks and food – very happy stomachs all round!
Pop quiz, hotshots. Sales team, agents making sales. They’re smashing their targets; they deserve a reward. You’re the team leader… what do you do? What do you do? No, not “shoot the hostage”. Offer a raffle draw for every sale instead! Here’s our Network Infrastructure team getting up to speed with their latest incentive.
What to do when your team smashes all their targets? How does a Friday night beach party with BBQ and drinks at the company beach hut sound? Network Infrastructure team boom! We love where we live!
As our Lead Gen team has expanded over the last few months, we decided to welcome everyone aboard – literally! – so we hired a boat to sail 45 of us around Poole Harbour on a beautiful warm summer evening. The on-board bar and BBQ made sure we had more to drink in than just the lovely views, and by the end of the trip we all agreed with Ratty from the Wind in the Willows: “there is nothing –…
What is the #22PushUpChallenge? Originating in America, the 22 Push Up Challenge is designed to highlight the fact that every day, 22 ex-service personnel commit suicide due to Post-Traumatic Stress Disorder (PTSD). Combat Stress is the UK’s leading veteran’s mental health charity and Astute is proud to embrace this challenge in support of our veterans suffering from PTSD. To donate £5 to Combat Stress, please text PTSD22 to 70004.
To celebrate a fantastic quarter of smashing targets every month, our Lead Gen management team were treated to an evening of sophisticated sportsmanship at Boscombe Cliff Bowls Club. After looking up some of the terminology of our new favourite game, we can say with confidence that after changing ends a few times and getting a feel for the length, a couple of us even managed to tickle the kitty.
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