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Insights and news about B2B demand generation


Treasure Hunt
Five rowboats of scurvy knaves answered Astute’s booty call recently, setting off to land on Treasure Island (known to the local cannibals as “Bomo”) to raise funds for Julia’s House children’s hospice. Each crew of four was tasked with finding treasures ranging from takeaway menus (the sea makes you mighty hungry) to a single flip-flop (for Peg-Leg Pete), whilst getting locals to perform handstands and Charlie’s Angels poses – and ticking off dozens of venues along the way. 50 pieces of…

Wash’N’Wax
What an amazing effort from the Car Wash’n’Grill team, raising £100 for Julia’s House children’s hospice washing cars and hosting a while-you-wait BBQ. Massive thanks to the team for working so hard, and especially to everyone who came down and made the event such a sparkling success!

Bake Sale
May is going to be a big month for Julia’s House children’s hospice if we’ve got anything to do with it! Already this month we’ve hosted a bake sale and dedicated a Friday mufti day to the cause – bringing us up to £1564.50 already! If all that wasn’t enough, we’ve been running a raffle for the last six weeks which goes on until the end of the month AND we’re offering a paid day off for the person who raises the…

Scivvy Auction
Today we ran our much-anticipated Scivvy Auction in aid of Julia’s House children’s hospice and we are thrilled to say we raised a whopping £1,013.50! Twenty senior staff were auctioned off to the highest bidders in exchange for 2 hours of their time. We know that at least one lucky bidder will be using their time wisely by getting the MD to pay for drinks and pool. What the other Scivvies have in store only time will tell – although…

Charity Football Match In Aid Of Julia’s House
The second annual Mobility team v Rest of Astute charity football match took place yesterday at Fawcetts Field, home of New Milton Town Fc. After last year’s close 3-2 loss, the Rest of Astute team, looking the part in their brand-new strips, were out for revenge and showed great effort throughout, highlighted by a fantastic goal from outside the box from Dan. Their heroics were upstaged by Mobility’s Shane doing a Beckham and scoring from the halfway line though, and…

Lead Gen Team Incentive @ Cliff Top
With our Lead Gen team it’s black and white: success or death. That’s why, come the end of the month, we took them to the cliff top at night. The survivors were treated to dinner at Cliff Top Restaurant Bournemouth.

Mobility & Telecoms International Team Raffle Incentive
Bonjour! ¡Hola! Cześć! Hallå! Here are our Mobility & Telecoms International team greeting their well-earned raffle prizes. With a ticket for every lead, and prizes speaking the global language of chocolates, sweets and booze, the whole team smashed their targets – and their diets – over the last fortnight of the quarter.

Inside Sales Team Raffle Incentive
Apparently, the word ‘Friday’ doesn’t derive from the name of a Norse goddess after all. According to our Inside Sales team, we’re told that it actually derives from “free day” – the day where bosses give their staff free wine, beer, cider, chocs, sweets, and for one lucky individual, headphones. Well, they were so convincing, we had to go along with it…

Network Infrastructure Team Awards
We know when we’re on to a winner, so when we saw the impact and inspiration created by last year’s Network Infrastructure Team Awards, we decided to award them quarterly. Once again there were eight categories – including Most Sales, Hardest Worker, Best New Starter and Best Buddy – all designed to reward excellence, positivity, and consistent quality. Each award was equally hard to judge, such is the high standard within the team, so we would like to offer our…

Network Infrastructure Team Night Out @Revolution
For smashing target, we treated our network infrastructure team to a night of beer and cocktails at Revolution Bournemouth. Here they are looking suitably glamourous and thirsty.

International Women’s Day
Happy International Women’s Day! “We cannot all succeed when half of us are held back.”
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